Have You Earned The Trust Of Your Online Business Prospects?

One thing that is clear about trust, is that it takes time to develop. Trust is a gift that human beings share. There can be no close without trust!

So, how do we earn the trust of our prospects?

There are some important aspects in a good online business, or any form of business for that matter, these include, innovation, persistence, leadership and follow through.

However, the most valuable and rare gift is that of trust.

In a world where the norm is for people to be pitched at, marketed and sold to, there is a tendency to focus more on ourselves and what’s in it for us. However if we exist for mutual benefit we gain far more satisfaction from this and reap far greater reward.

We often give gifts to friends and loved ones on their birthdays and other special occasions. But one of the greatest gifts that we as human beings share is that of trust.

In the rapid world of online marketing, there has developed a level of skepticism among potential prospects. They have been pitched at so many times that they are jaded and trust is harder to come by.

There is nothing more likely to result in a lack of trust than a slick sales pitch.

Be real, be yourself and make sure that you are promoting a business model that you are passionate about and that you know will bring success for your prospect.

If for example, on your landing page, you make an offer to your prospect, then be certain to over deliver on your thank you page.

In your auto responder emails, give value but also be personal. Remember, people follow people, and they buy from people they trust! This comes from a sense of knowing you and what you stand for.

It is far more difficult to gain the trust of your prospect if you are promoting a company replicated site with absolutely no personal touch.

Finally, if you really care about the success of your prospects, this will shine through throughout your sales funnel.

I always maintain that giving without want is the precursor to massive success!

The Importance of Posture when Relating to your Prospects: Do YOU have it?

Posture has many definitions. The posture we will examine here is simply defined as, “an intentionally or habitually assumed position”.

An important and well known cliché comes to mind, “People only see you as you see yourself”.

Are you projecting the right image to your prospects? Do you exude confidence and ability? Are you weak, or do you come across as a strong leader?

From the origin of time, man has operated within social groups. The natural order of things is that the weaker, less skilled members of the group, gravitate towards and submit themselves to the strongest and most skilled members.

If we fast forward to today’s high speed internet world of online marketers and so called, “guru’s”, we see a similar scenario.

Newer and less skilled marketers, seek to align themselves with the top producers, hoping to gain from their wisdom and expertise.

The true leader knows that if he or she focuses on helping others to achieve their success, then their own success will grow exponentially.

“Giving without want is a formula for success”.

How you present yourself online is a key part of the process.

There is no way around offering value, but remember that the value must be delivered in a manner that will instill confidence in the reader.

If you are using video to connect with your prospects, assume a position of authority. If you demonstrate any form of weakness or uncertainty, this will be detected by your viewers.

The theme of confidence and a posture of leadership must prevail throughout your sales funnel and on every inch of internet real estate that you own.

When your prospects begin to trust in your ability as a leader, a relationship will begin to build. You will then be well on your way to developing a life long customer for your business.

One of the greatest  resources I have found that clearly outlines how to develop posture when speaking with your prospects is Mike Dillard’s Black Belt Recruiting.

Contact me on Skype: melaniephillibert

Goal Setting: Have You Set Your Goals For 2010?

If you don’t have clearly defined goals, how are you going to achieve anything?

It is absolutely imperative that you sit down and think about your goals, write them down in a concise but clear format and most importantly, STICK to your plan!

You should first outline your goals for the year! Then break this down further into monthly, weekly, daily and even hourly segments.

A well planned day is the most productive day J

It is also important however, to be disciplined enough to adhere to your plans. Ignore life’s distractions wherever possible and remain laser focused on your desired results.

Skill set is only 10% of  your success. The rest is dependent on your mindset.

The main reason that we do NOT achieve our goals is that although we KNOW what we SHOULD do, we are not doing it!

When you establish what it is that you need to achieve, it is important that you then work backwards. For example, what is it that you will need to accomplish to achieve these goals? Then these things would make up your daily, weekly and hourly tasks.

In addition, it will be very useful if, let’s say you want to make a certain amount of money, then you must already have in mind the purpose that you need the money for.

When you accomplish goals, be sure to continue to set yourself new ones! Always keep yourself motivated to move on to the next level of success.

Remember always that if you focus on creating success in others, your success will become a reality FAR MORE QUICKLY!

Google Alternatives for 2010: Diversify Your Marketing Techniques

With all the Christmas festivities winding down, and with the approach of a brand new year looming, most of us are contemplating what we have achieved in life, in our business and in our relationships in 2009.

More importantly however, what are we gong to improve in 2010?

With

regard to our business in particular, as some of us are still reeling from the effects of the Google slaps and suspensions of 2009, many are terrified of entering Google Pay Par Click, whilst others are working desperately to regain their share of Google traffic.

Frankly, as I have been listening to and unpacking all the rules as they pertain to remaining in Google and staying relevant, unique, appealing and fresh, I have come to the resounding conclusion that if we want to remain among the TOP marketers in 2010, we are going to have to master other means of driving volume traffic to our sites.

I listened to a call last night with Cherie Yvette and Jim Yaghi, (two well known Google experts). They were offering a solution to marketing in Google in 2010.

As a result of an announcement made by Google on December 8, 2009, we can expect to see far more marketers have their Google Adwords accounts disabled over the next 90 days.

Playing the Google game just got harder..

I am relieved that I am connected with a cutting edge marketing company that has integrity in its actions. The primary focus of this company is to educate its members. The training is very dynamic and reflects the current changes that we are experiencing in our market. Experts from every field are brought in to reveal their secrets and techniques so that we can continuously stay one step ahead of the competition.

I have never been more certain that I am correctly positioned for 2010 than I am right now!!!

Are YOU being exposed to ALL the alternatives to Google Adwords, and more importantly, the training you simply can NOT succeed without, in how to remain in Google and rise above the crowd in 2010?

Don’t be left behind.

Contact me and I will tell you more…

melaniephillibert@hotmail.com

http://GPTWealthCreation.com

Google, Yahoo, Bing and the Rubik’s Cube: How are they similar?

How do Google, Yahoo, Bing and the Rubik’s Cube end up in the same sentence?

If we want our internet businesses to succeed, there are three essential elements that we have to master. We need: 1) High quality traffic 2) A well written persuasive offer and 3) to be able to market  i.e. know how to connect traffic to our offer!

What many marketers often neglect to realize is that pay per click advertizing is made up of many inter relating parts that work together as a system. All systems have a purpose and the purpose of paid search marketing is to generate sales.

It is not enough to load keywords into a campaign, write a killer ad, put together a great landing page…load it all into Google, Yahoo or Bing, and expect magic.

The pay per click system contains the following elements:

1)      Keywords

2)      Ad Copy

3)      Landing Page

4)      Position

5)      Structure

We must do thorough keyword research and try to target a particular niche (preferably one where our prospects have enough money to purchase our products). The Keywords must then tie in to the ad copy in our ads. The all important “relevance” issue! A key point to remember here is, “the keyword is the question, and the ad copy is the answer.”

Similarly, whatever is promised in the ad, must be quickly delivered on the landing page.

Once we have loaded everything, we must now watch our statistics carefully taking note of our performing keywords so as to build on them and deleting all non performing ones.

Position is everything! If you are not at the top of the page (i.e. T1-T3 position) in the search engines, you will only pick up the scraps from the table of the feast that is being had by the marketers in those key spots.

The other vital component in all of this is the structure. How are you putting it all together? Google must be able to understand what you are all about. This is about creating themes, meaning and context in your campaigns.

All of these aspects of the system are woven together like fine fabric.

I recently heard the pay per click system compared to the Rubik’s cube. I thought it was a brilliant analogy, as if we attempt to make any one side of the Rubik’s cube the same color, and are even successful, the rest of the cube will be a mess.

All functions work together to form a working and successful system!

http://TheTopProducerTraining.com

The Google Slap and How to Survive and Rise Above it in 2010!

I have had so many associates calling me recently to inform me that they have been either slapped, suspended or disabled by Google. Others, who have been fortunate enough to survive, complain of a rise in their lead costs.

As determined and savvy marketers, we have had to come to the harsh reality that perhaps it is not wise to put ALL our eggs in one “Google” basket!

The successful network marketers of the future are going to be a truly innovative and resilient bunch.

For many, the last six months have been a true endurance test, as many of us have been hit with unexpected twists and turns in our pay per click campaigns (and our bottom lines).

As you already know, the Google marketer has proven their true grit and determination just by the virtue of the fact that they committed to the minimum twelve week learning curve to master their campaign build outs and optimizing and tweaking their campaigns in order to establish a niche market and to enjoy profitability in their business.

With the advent of the new Google/FTC policies this summer, a new breed of marketer is emerging.

This race is not for the faint of heart.

As a result of the change of events, a number of courses that seek to offer solutions have emerged.

Cherie Yvette, the esteemed Urban Cowgirl as she is affectionately and professionally known, has changed the format of her course in recent months from that of Google optimization strategies, to those of a joint SEO/PPC method and how to create a unique and custom “authority” website that will survive the slaps and gain higher quality scores in Google.

Others offer courses that state that they can get you back in Google after a suspension and how to maintain your position thereafter.

During a recent Perry Marshall Mastermind session, after hearing the dilemma of one of his larger clients, as he explained the story of his Google suspension, and Google’s remote attitude thereafter…a course was offered that teaches alternate methods of driving sustainable, volume traffic to your website. (One that does NOT include Google).

After a mastermind session that I had yesterday with one of my respected colleagues, I have come to the realization that a core of “true grit, outside of the box” marketers are going to emerge form this “crisis”.

The Chinese written character for opportunity is the same as that for crisis!

Truly successful men and women have found opportunity in the midst of crisis. Will you?

Connecting with the right mentor and training has become more crucial than ever in today’s ever changing internet market.

http://TheTopProducerTraining.com

Masterminding IS Powerful: Are You Doing It?

You simply MUST have power to achieve success in wealth creation!

Power is obtained by acquiring, “organized and intelligently directed knowledge.”

Organized effort requires coordination of at least two, preferably more people who have a positive connection and are working towards similar goals. (the Master Mind group).

It is one thing to need power to accumulate wealth in the first place. It is even more critical to have power to retain and build on wealth once attained, so as not to lose it!

So, where does this knowledge (power) come from?

There are three main sources:

1)      Infinite Intelligence: This begins with a desire and is then followed up with positive thoughts and a continued practice of visualizing your success.

2)      Accumulated Experience: This can be found in your local library or bookstores. We also gain access to this experience in High School and College.

3)      Experiment and Research: This is gained by gathering new information on a daily basis.

Now, acquiring the knowledge is merely the first step! The next and very essential step is to coordinate the knowledge as you form important alliances with associates who will become your “Master Mind group.”

When you tap into and connect with advice and cooperation from focused, driven, like minded people, the positive outcome is inevitable.

“Men (and women) take on the nature and the habits and the power of thought of those with whom they associate in a spirit of sympathy and harmony.”

Who are you associating with?

Are you utilizing the Master Mind concept? If not, I strongly recommend that you start now!

Remain positive about your finances. Positive emotions and thoughts lead to FORTUNE just as negative emotions and thoughts lead to poverty.

“Poverty needs no plan”….  “Riches are shy and timid. They have to be ATTRACTED!” Napoleon Hill

http://GPTWealthCreation.com

4 Steps That Lead To The Habit Of Persistence

To recap a previous article, I will outline the eight factors of persistence.

 

Examine yourself to see if you are found lacking in any of these factors.

 

1)      Definiteness of purpose.

2)      Desire to achieve your goals.

3)      Self reliance and belief in your ability.

4)      Definiteness of plans.

5)      Accurate knowledge that your plan is sound.

6)      Cooperation and understanding with a mastermind group.

7)      Will power – focusing on attaining a definite purpose.

8)      Habit – Persistence is the direct result of habit.

 

Take a close look at each of these, and ask yourself honestly, “Which of these areas am I weakest in?”

 

Whatever these weaknesses are, they will have to be mastered in order that you can accumulate massive wealth.

 

Fortunately for us, there is a way to develop the habit of persistence!

 

There are in fact 4 simple steps that will help us to achieve this:

 

1)      A definite purpose, driven by a desire to achieve.

2)      A definite plan to attain this purpose, expressed in daily steps towards your goals.

3)      A positive attitude that ignores and dissuades any negative input from friends, relatives and associates.

4)      A person, or group of people with whom you form an alliance, that will encourage you to achieve your planned purpose.

 

These steps apply to every area of our lives. The outcome of adhering to these steps is guaranteed success.

 

I often reflect on the well known adage that every billionaire just tried one more time.

 

Failure is a part of life. Not everyone is successful at the first thing they put their hands to. The truly successful entrepreneur persists until they succeed! Never give up…

 

Set your eyes on your goals and make steady consistent, persistent steps towards them until you get the victory!

Masterminding With Top Producers!

I just returned from an amazing marketing event in Las Vegas, Nevada.

There were experts there from every aspect of online marketing and it was a terrific opportunity to mastermind with other top producers and to share marketing strategies.

To top it off we partied together, wined and dined together and simply just hung out…

If you are doing any form of network marketing I must tell you that going to these types of events is not optional! It is an absolute MUST! There is nothing like standing in front of one of your favorite experts in a chosen area and talking with them face to face! This is where Top Producers are MADE!!

The marketing event itself was packed with value and everyone came away exhilarated and prepared to take their business to the next level.

Below are some pictures of this spectacular trip

Melanie Phillibert and Brian Fanale Vegas Marketing Event Nov 09

Jimmy Davis and I at the Ah Sin VIP Master Marketing Party Las Vegas

Me and some of my consultants in Las Vegas at the marketing event!

With My Good Friend And Personal Mentor, Lena Bjorna in Vegas

Cherie Yvette (The Urban Cowgirl) and I Las Vegas Nov 09

There are so many more amazing photos…another time

 

Hope you enjoyed these! What a blast!!

 

 

 

Persistence: 8 Steps Towards Sustained Effort: Essential in Creating Wealth

Persistence is absolutely essential in transforming a desire for wealth (or any desire) into reality. At the root of persistence is our will power. When we combine our will with our desire, there is no stopping us!

Persistence means NEVER letting go of your vision. When all manner of eventualities that would normally dissuade you, rather, deepen your resolve.

The catalyst for achieving success is desire. If you find yourself lacking in persistence (one of the major causes of failure), then add some wood to the fire of your desires.

If you are still weak in this area, work with your mastermind group and through cooperative efforts of the members, you can develop persistence.

The competitive nature of human beings is very real, and if we are willing to admit it, we all have days when we could use a little encouragement from a friend or a colleague.

Surround yourself with people who believe in your dream.

Spasmodic efforts towards your goals will be of no use to you. You MUST be consistent!

Do you focus on living in poverty (worrying about the monthly bills), or on living the life of your dreams. Poverty is attracted to the person who focuses on it. Money on the other hand is attracted to those whose minds have been deliberately prepared to attract it!

The salient point here is that a poverty consciousness develops all on its own, whereas a money consciousness must be created to order in the event that an individual was not born with it.

“Without persistence, you will be defeated, even before you start. With persistence you will win.” Napoleon Hill

Make a conscious decision to snap out of your inconsistency, climb over your failures and train yourself to be persistent.

In a nutshell, there are 8 things that you can do to ensure that you stay on track:

1) Definiteness of Purpose: Know what you want to achieve.

2) Desire: If you have an intense desire, persistence will come easily.

3) Self-reliance: Believe in yourself.

4) Definiteness of Plans: Have a written and well organized plan, a map to follow.

5) Accurate Knowledge: Equip yourself to be confident that the steps that you have laid out are indeed the RIGHT steps.

6) Cooperation: Sympathy and understanding of others helps you to develop persistence.

7) Will-Power: Concentrate your thoughts on building your plan. This WILL develop persistence.

Habit: Persistence comes as a result of habit. Fear for example can be dispelled by repeated acts of courage.

Think about this as it pertains to you. How do you “rate” on a persistency scale? A following article will offer guidelines as to how to assess this most critical element of our character.