Have You Earned The Trust Of Your Online Business Prospects?

One thing that is clear about trust, is that it takes time to develop. Trust is a gift that human beings share. There can be no close without trust!

So, how do we earn the trust of our prospects?

There are some important aspects in a good online business, or any form of business for that matter, these include, innovation, persistence, leadership and follow through.

However, the most valuable and rare gift is that of trust.

In a world where the norm is for people to be pitched at, marketed and sold to, there is a tendency to focus more on ourselves and what’s in it for us. However if we exist for mutual benefit we gain far more satisfaction from this and reap far greater reward.

We often give gifts to friends and loved ones on their birthdays and other special occasions. But one of the greatest gifts that we as human beings share is that of trust.

In the rapid world of online marketing, there has developed a level of skepticism among potential prospects. They have been pitched at so many times that they are jaded and trust is harder to come by.

There is nothing more likely to result in a lack of trust than a slick sales pitch.

Be real, be yourself and make sure that you are promoting a business model that you are passionate about and that you know will bring success for your prospect.

If for example, on your landing page, you make an offer to your prospect, then be certain to over deliver on your thank you page.

In your auto responder emails, give value but also be personal. Remember, people follow people, and they buy from people they trust! This comes from a sense of knowing you and what you stand for.

It is far more difficult to gain the trust of your prospect if you are promoting a company replicated site with absolutely no personal touch.

Finally, if you really care about the success of your prospects, this will shine through throughout your sales funnel.

I always maintain that giving without want is the precursor to massive success!

Personal Branding: People Only See You As You See Yourself

Personal branding is the process whereby people and their careers are marked as brands.

In the online world, personal branding is something that is developed and built over time. It is otherwise known as “building a presence on the internet”.

I have found that the fastest tool to utilize in personal branding is video. It is the most personal method of communicating with others on the internet. Look into the eyes of your listeners. Gain their respect and trust through the integrity of your words, your attitude and your posture.

Posture, in this instance is not necessarily sitting up straight, although that would be advised. Posture on the other hand refers to positioning yourself as the leader and expert in your field that you are (and in some cases are becoming).

Impart the knowledge that you have, with an air of authority. If you doubt yourself, people will detect it and lose interest.

Be passionate – dull and boring is just that … dull and boring.

Be unique – your personality will attract a whole different set of people than your colleagues will. Do not be a me too marketer. Each individual has his or her own pull.

Remember, you can’t say the wrong thing to the right person.

Give value, value, value! Educate yourself and offer help to others who may not be as knowledgeable as you are. Do not be arrogant but also do not be weak.

Building a powerful online presence takes time. You can outsource some of it, for example articles. I personally prefer to write my own as no one has my personality but me.

However, if you want to outsource some of your content building, you can seek the help of odesk and elance for this.

Be positive about what you are doing and NEVER waver! Never give up!

There are times when things may not look the way that you want them to, but success comes from pressing through times such as these.

Create a blog and post regularly to it. Leverage your efforts by doing an article that can double as a post. Ezine articles are an excellent place to post articles as their site ranks very highly with Google. As a result of this, it becomes far easier to have your article rank highly for the terms you target in the organic search.

Be sure to use a pleasant, yet professional picture of yourself, and use the same picture in all of your social media profiles.

This will quickly resonate with people as they begin to see you, “all over the web”.

Be consistent in your opinion on matters of importance. If you take a stance, stand by it.

Steadily and consistently, your brand will be developed and recognized.